Apollo.io is a popular B2B sales platform at $99/mo ($1,188/yr). But if you need local business leads from Google Maps, LeadFinder delivers better data for a one-time $5 fee. No subscriptions, no credit limits.
| Feature | LeadFinder | Apollo.io |
|---|---|---|
| Price | $5 one-time WINNER | $99/mo ($1,188/yr) |
| Free Tier | 5 free leads per search, no signup | Limited free plan (60 credits/mo) |
| Data Source | Google Maps (real-time scraping) | Proprietary B2B database |
| Fields Included | Name, phone, website, address, rating, reviews, category, Maps link | Name, email, phone, title, company |
| API Access | Yes (Apify API) | Yes (REST API) |
| CSV Export | Yes, instant download | Yes (with credit limits) |
| Signup Required | No (free preview without account) | Yes, account required |
| Contract Required | None -- pay per search | Monthly or annual subscription |
| Cancellation | Nothing to cancel | Must cancel before renewal |
| Local Business Focus | Purpose-built WINNER | B2B employee-focused |
| Google Ratings & Reviews | Yes | No |
| Email Sequences | No | Yes (built-in) |
| Employee Emails | No | Yes |
| Real-time Data | Live from Google Maps | Periodically updated database |
| Setup Time | 0 minutes | 15-30 minutes |
| Best For | SMBs, freelancers, agencies | B2B outbound sales teams |
Get 100 verified local business leads for $5. No signup, no credit card for free trial. Just enter a niche and a city.
Try LeadFinder Free →Apollo.io is a full-featured B2B sales engagement platform with email sequences, a CRM, and a massive database of employee contacts. It is excellent for outbound sales teams targeting mid-market companies. But for anyone who needs to find local businesses -- restaurants, dentists, plumbers, salons -- LeadFinder is faster, cheaper, and delivers more relevant data. At $5 vs $1,188/yr, the value difference is massive.
Apollo.io makes sense for teams that fit this profile:
LeadFinder is the better choice if you are:
While Apollo.io requires account creation, onboarding, and learning a complex filtering interface, LeadFinder is intentionally simple:
From first visit to having a prospect list in hand takes under 2 minutes. With Apollo.io, you need to create an account, verify your email, configure your ideal customer profile, learn the filtering system, and manage your credit balance -- all before you get a single usable lead.
To help you decide, here are concrete use cases for each tool:
The bottom line: if your prospects are local businesses found on Google Maps, LeadFinder is faster and cheaper. If your prospects are employees at larger companies found on LinkedIn, Apollo.io is the better platform.
Here is a sample of what a LeadFinder search for "plumbers in Denver, CO" returns:
| Business Name | Phone | Website | Rating | Reviews |
|---|---|---|---|---|
| Mile High Plumbing Co. | (303) 555-0134 | milehighplumbing.com | 4.8 | 267 |
| Denver Drain Experts | (303) 555-0289 | denverdrains.com | 4.7 | 198 |
| Rocky Mountain Plumbing | (303) 555-0347 | rockymtnplumbing.com | 4.9 | 342 |
| Capitol Hill Pipe & Drain | (303) 555-0412 | capitolhillplumbing.com | 4.5 | 89 |
| LoDo Emergency Plumbing | (720) 555-0576 | lodoplumber.com | 4.8 | 156 |
Each search returns up to 100 verified leads with full address, business category, and a direct Google Maps link. All data is scraped in real time, so phone numbers and websites are always current. The Google rating and review count help you prioritize outreach -- contact high-rated, well-reviewed businesses first for better conversion rates.
Need leads at scale? LeadFinder offers a full API through the Apify platform. Schedule recurring searches, pipe results into your CRM, or build custom integrations. Unlike Apollo's API (which requires a paid plan), LeadFinder's API is available to all users at the same $5/search price. See the API documentation for details.
Apollo.io uses a credit-based system on top of its monthly subscription. On the Basic plan ($99/mo), you get a limited number of export credits and email credits per month. If you hit your cap, you either wait until next month or upgrade. This creates unpredictable costs and frustrating mid-month limits.
LeadFinder has no credits, no caps, and no monthly limits. Every $5 search gives you up to 100 leads as a CSV download. Need 500 leads? Run 5 searches for $25. Need 5,000? That is $250 -- still less than three months of Apollo's Basic plan.
Apollo.io maintains a large B2B database that is updated periodically. While their data is generally solid for employee contacts at tech companies, it can be outdated for small and local businesses. Employee turnover, company closures, and phone number changes create data decay over time.
LeadFinder scrapes Google Maps in real time for every search. This means the business name, phone number, website, and address you receive are verified against live Google Maps listings at the moment of your search. For local business prospecting, this real-time approach delivers significantly more accurate and current data.
Yes. Apollo.io's Basic plan costs $99/month ($1,188/year). LeadFinder costs $5 per search for 100 leads with no subscription. Even if you run 20 searches per month, you would spend $100/month and get 2,000 leads -- far more than Apollo's credit limits allow at the same price point.
No. Apollo.io focuses on B2B employee contacts and company data. It does not scrape Google Maps or provide Google-specific data like star ratings, review counts, or Google Maps links. LeadFinder is purpose-built for Google Maps local business data.
Yes. LeadFinder provides 5 free preview leads per search with no signup, no email, and no credit card required. Apollo.io requires you to create an account and provide an email to access any data.
Apollo.io offers a limited free tier with 60 mobile credits and 120 export credits per year. This allows you to access roughly 60-120 contacts annually for free. LeadFinder gives you 5 free leads per search with unlimited searches, and $5 unlocks the full 100-lead CSV for any search.
For marketing agencies that sell services to local businesses, LeadFinder is the clear winner. You can search "restaurants in Portland" or "law firms in Atlanta" and get 100 prospects with phone numbers and websites in under 2 minutes. Apollo is better suited for agencies targeting B2B SaaS companies or enterprise accounts.
No onboarding, no demo calls, no 14-day trials. Enter a niche, pick a city, and get your leads. Preview 5 for free.
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